Not a chair in the house was empty when James Koch took the podium and he did not disappoint. Koch was both hilarious and inspiring as he recounted the ups and downs of starting a new business. Downing four beers, obviously Samuel Adams, during the balance of his lecture, Koch had the ability to make each attendee feel like they were conversing with an old friend at a pub somewhere; not in a fluorescently lit lecture hall with hundreds of people.
Another pleasant surprise of the night was the story told by Koch’s wife, Cynthia Fisher. Fisher is founder of Viacord, a blood bank that helps to use baby’s umbilical cords to cure disease and sickness later in their life (Talk about a power couple!). Cynthia, while perhaps not as famous to college students as the creator of their favorite beer, is none-the-less a hometown celebrity. Born and raised in Selinsgrove, Cynthia was no stranger to SU. This was evident as she was familiar with a number of people in the crowd.
Both of these entrepreneurs managed to make a 2 hour lecture feel like 20 minutes with their stories, anecdotes, and advice. Ending the night with cookies and punch, college students left the lecture with signed Sam Adams cases and brains buzzing with the idea that anything is possible in life and business.
James Koch is in the blue and Cynthia is behind is right shoulder.
James Koch.
Very interesting. I wish I knew about this.
ReplyDeleteI am so pissed I missed going to hear him speak. I heard he was good speaker. I did not know his wife was born in Selinsgrove.
ReplyDeleteThis is awesome! I wish I had heard about it before, I definitely would have attended. Sounds like this couple knows what they are doing.
ReplyDeleteI like the fact that rather than water (like most people) he drank beer throughout his speech.
Sounds like a great speech...wish i had known about it
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